Pet and Show Dog Grooming

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JR Alcantara

JR Alcantara CMG is the owner of The Dog Groomer and has been in the industry over 30 years.

JR moved to New Zealand in 2012 from Los Angeles where he had a passionate life in the world of dogs. In the States, JR was an All Breed Professional Handler and Kennel owner. At the kennel, he offered Boarding, Training/Behaviour modification and Grooming. As a Profession Handler, he travelled the country and world caring for, grooming, showing and training customers pets to become Champions. His knowledge in nutrition, coat care and conditioning has made him have a successful career. JR is a breeder of German Shepherds, Bouviers does Flandres and Lakeland Terriers.

About JR

With over 30 years experience grooming internationally

While competing for the NZ Groom Team JR has won Gold medals, Runner up in Contest, Silver, Bronze and many first places wins. With his experience and passion for animals, he can offer your pets award-winning grooms. Here at The Dog Groomer, we offer a cage-free environment for those dogs who enjoy being social. We want dogs to have a great experience while being groomed and there time away from home.


All grooming experiences are covered by cctv. Footage of your dogs groom is available through enquiry. We are proud of our work and want to share you pets experience.

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Master Groomers Certification

If you have a young dog and has a coat type that will require grooming, I encourage you to drop the dog in for socializing visits. Your dog needs to learn positive behaviours while at the groomers. I am more than happy to spend a little extra time to make your dog enjoy the time spent with us.  Just a few minutes around us and equipment helps condition your pet to a positive experience.   

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JR's Academy

Groom two complete dogs per day and assist in the daily functions of a grooming salon. Our aim is to get 4 to 6 dogs groomed in a day.

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premium pet food

Blade & Scissor Sharpening

New Zealand dog grooming team gearing up for trans-Tasman showdown

"I’ve always been passionate about animals and JR offered me an opportunity to use my passion through grooming. He has taught me so much in the few months I spent training with him, from learning how to do basic clips to doing stylish breed standard grooms. Jr has given me the confidence to take on all breeds and handle all dogs of different sizes and temperaments. After my training, I then took the position to be a professional groomer at Golden Paws And enjoy expanding my knowledge and skills throughout the years. I’m very grateful to Jr for helping me become the groomer I am today."

Nicole Auld

"Our Siberian Husky came home looking 10 years younger!! He looks amazing, soft and fluffy :-) This would have been a huge task to undertake, thanks JR!"

Sarah Norrie

"Louie is a 6 year old Bichon/Poodle cross that I have been taking to JR for grooming since I adopted him at 8 weeks. He loves it, gets to see other dogs,  looks beautiful, and smells like a rose - not a dog!! I have a deal with JR to take Louie every two weeks,  that way he is never matted and it is easier on the dog and the groomer!! I am so pleased with this deal and the care and service we get from JR"

Kath Smith

"My Standard Schnauzer Cyrus always looks very handsome when he has been to his dog grooming appointment. The service is fantastic"

Hazel Turner Walker